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Sarah newsum

Portfolio

I build and lead integrated marketing and communications strategies that strengthen brands, engage audiences, and drive measurable business outcomes. My experience spans healthcare, technology, and growth-stage organizations, where I have built marketing programs, developed brand strategies, led enterprise communications, and transformed complex ideas into clear, compelling stories.

Brand Strategty & Integrated Marketing

I develop strategic marketing programs that connect brand purpose, audience needs, and business objectives. With experience managing multi-brand environments, I translate complex services and initiatives into clear, compelling narratives that strengthen brand awareness, support growth, and drive meaningful engagement.

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  • Brand positioning and messaging strategy

  • Integrated marketing campaign development

  • Multi-brand marketing management

  • Audience research and segmentation

  • Brand voice development and governance

  • Cross-functional campaign leadership

Executive communications & Employee engagement

I develop communication strategies that align leadership, engage employees, and strengthen organizational culture. I partner with executives and cross-functional teams to translate complex business priorities into clear, meaningful communications that drive connection and action.​

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  • ​​​Executive and leadership communications

  • Enterprise-wide communications and change management

  • Employee engagement initiatives

  • Intranet and digital workplace strategy

  • Culture-building campaigns

  • Internal brand and voice development

Content Strategty, Digital MarketinG & SEO

I build content strategies designed to educate audiences, improve digital visibility, and support organizational growth. My approach combines audience insights, SEO strategy, storytelling, and performance analytics to create content that serves both business goals and user needs.​

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  • SEO-driven content strategy

  • Website strategy and optimization

  • Editorial planning and governance

  • Thought leadership development

  • Digital campaign content

  • Multi-channel storytelling

Marketing Analytics & Performance

I use data and insights to inform strategy, measure impact, and optimize marketing initiatives. By combining quantitative performance metrics with audience insights, I help teams understand what is working, identify opportunities, and make informed decisions that support organizational goals.​

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  • Marketing performance reporting and dashboards

  • Campaign measurement and optimization

  • Website and SEO analytics

  • Audience insights and segmentation

  • Executive reporting and data storytelling

  • KPI development and tracking

Reputation, Partnerships & Growth Initiatives

I help organizations strengthen trust, expand reach, and build meaningful relationships with key audiences. My experience includes reputation management, media relations, executive communications, partnership initiatives, and strategic events designed to support organizational goals.

 

  • Reputation management strategy

  • Media relations and press strategy

  • Executive thought leadership

  •  Healthcare partnerships

  •  Community engagement

  • Strategic event marketing

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