CONTENT CREATION, DESIGN & COPYWRITING
Website Content Creation & Management
Project Management | Editorial Calendar Management | SEO Copy Writing | Webpage Layout | Social Media Management
I lead the content creation for a network of 15+ individual brands including website management and a forward-thinking content strategy. After an initial content audit to highlight content gaps and opportunities and competitive analysis, I work closely with front-line teams to ensure input in the overall content strategy. With meticulous organization and the utilization of a variety of key-efficiency tools, I implement a content management system to effectively deliver high-quality content, adding value to the site, the user, and internal teams.
I collaborate with the necessary stakeholders and support to realize the goals of the project, maintain brand consistency, and capitalize on opportunities for continued growth. I provide ongoing website maintenance and additions through new pages, articles, and social media management.
SEO Ranking Content
SEO Copy Writing | Native Content Writing | Asset Design & Formatting | Analytics Reporting
Through high-quality content, extensive keyword research, effective keyword choices, useful backlinks and in-site links, alt-tags, and mobile friendly design, articles are written to continue building trust with search engines and users and produce ongoing quality traffic to your site.
example: 4 out of 5 top-ranking pages are articles and pages written and created by me!
Writing samples:
Blog Posts:
Everything You Need to Know About Letrozole for Fertility
Webpages:
Press releases and Media
Executive Copy Writing | Experienced Press Release Writer and Media Contact
I'm an experienced press release writer adept at crafting compelling narratives that captivate audiences and garner media attention. Throughout my decade in marketing and communications roles, I've collaborated with C-Suite Executives, public and private governing boards, and key stakeholders to draft press releases and connect with media for coverage.
PRESS RELEASE Writing samples:
Social Media Management
Content Creation | Asset Design | Analytics Reporting
Content creation is designed to drive engagement, educate, and celebrate. I have experience managing Instagram, Facebook, LinkedIn, and other online platforms.
Brands I manage:
@AZfertility
@CaliforniaFertilityPartners
@Dominion_Fertility
@InstituteForHumanReproduction
@IVF1
@LoveIsFamily_LGBTQ
@ORMFertility
@ORM_EggDonors
@PinnacleFertility
@RGIOhio
@SantaMonicaFertility
Social Media Writing & Design samples:
Video Content Production
Project Management | Creative Direction | Script Writing | Editing Direction
Working alongside a videographer, I am an experienced video content director and project manager. From idea to finished product, I bring personal testimonials, educational content, storytelling, case studies, and more to life. In line with strategic marketing direction and goals, I lead the creation of video content (live-action and animated) for various channels, demographics, and campaigns. My role in these projects includes:
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Initial research and development
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Content creation including themes and direction
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Shot list
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Script
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Interview questions scripts
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Administering interviews
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Overseeing all filming, including B-roll
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Overall creative editing direction all edits and feedback
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Overall management through final review, approval, and publish
Clinic case study:
Animated holiday video:
Patient Journey & Testimonial:
