Engaging Employee Communications
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Engaging copywriting tailored to staff audiences
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Utilizing qualitative and quantitative data to ensure messaging and channels are appropriate and effective
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A strategic approach to capture this finite audience with the necessary information that ties back to overall business goals and company culture cultivation
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Experienced in all types of internal communications:
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Leadership and top-down comms
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Change communication
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Crisis communication
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Information comms
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Bottom-up or two-way communication
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Peer communication
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Culture comms
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Campaign comms
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Intranet Digital Workplace Creation and Management
Through creating a team of key staff members and focus groups with various member combinations, I managed the conceptualization of what would eventually become our company’s digital workplace. Our intranet goals were clearly defined as housing all of our internal documentation, workflows, onboarding, an area for company-wide updates, peer celebrations, a social zone to breed connection outside of work, and overall, a robust platform to keep us connected, informed, and involved as we grow and become more physically distant from one another.
While I’m proud of the work that went into the build, launch, implementation, and adoption phases of integrating an intranet, the continued value lies within the consistent nurturing of internal communications by means of an ongoing communications plan that includes company updates, relevant multidisciplinary education opportunities, benefit highlights, patient stories, new engagement initiatives, monthly data dashboards, team and staff celebrations, etc.
Employee Event Planning and Execution
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Experienced event planning to reach and engage team members
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Collaborative approach to ensure full team connection
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Strategic and holistic approach to tie in event production to overarching business goals
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Experienced in managing all aspects of event planning from theme and venue, to run of show, giveaways and awards, food, beverage, and entertainment and more.
Online Reputation
Management
As a marketing professional, my ability to create comprehensive review dashboards, aggregate data, track and monitor online reputation, and implement a strategic program to enhance Online Reputation Management has been and is instrumental in fostering client trust, increasing referrals, fortifying the brand image, and mitigating potential legal issues.
My strategic approach includes:
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Proactive solicitation of online reviews
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A structured workflow for handling negative reviews
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Staff engagement and clear expectations
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An incentivizing program
My experienced and proven strategy ensures all team members actively contribute to building a culture of accountability and continuous improvement, ultimately driving a strong online reputation for the brand.